Direct-to-Consumer Services for Retailers and Manufacturers:
We provide consulting, analytics and enabling technology integration services to increase the ROI on direct-to-consumer initiatives matching up with the top trends in consumer behavior.
Personalization
Research cited on the Harvard Business Review blog found that personalization can deliver five to eight times the ROI on marketing investment and boost sales 10 percent. Further with a very small percentage of customers contributing to majority of sales and success of new product launches or line extensions, targeting the right customers becomes ever more important.
We offer consulting services to analyze individual client needs and tailor solutions through partnership with industry leaders in marketing automation to identify, target and offer tailored offerings through personalization. We complement your existing agency relationships by bringing the latest technology developments to increase the ROI on your marketing spend through advanced analytics capabilities.
Digital signage to present targeted content based on age and gender of the viewer for improved brand messaging and measuring ROI is another innovative solutions we provide through industry leading partner.
We provide consulting, analytics and enabling technology integration services to increase the ROI on direct-to-consumer initiatives matching up with the top trends in consumer behavior.
Personalization
Research cited on the Harvard Business Review blog found that personalization can deliver five to eight times the ROI on marketing investment and boost sales 10 percent. Further with a very small percentage of customers contributing to majority of sales and success of new product launches or line extensions, targeting the right customers becomes ever more important.
We offer consulting services to analyze individual client needs and tailor solutions through partnership with industry leaders in marketing automation to identify, target and offer tailored offerings through personalization. We complement your existing agency relationships by bringing the latest technology developments to increase the ROI on your marketing spend through advanced analytics capabilities.
Digital signage to present targeted content based on age and gender of the viewer for improved brand messaging and measuring ROI is another innovative solutions we provide through industry leading partner.
Omnichannel strategies
It is important to analyze customer behavior data to understand how customers are researching and buying products. Insights reached through analyzing transaction data, foot traffic and in-store checkout wait times have led to shifts in marketing strategies and in-store tactics. In response, retailers have introduced in-store kiosks, free Wi-Fi, and armed their sales staff with mobile devices that allow them to better serve Web-savvy customers on the spot. Similarly, marketers shouldn’t ignore one channel at the expense of the other. In fact, Walgreens found that customers who shop both in-store and online spend 3.5 times as much as customers who favor only one channel.
We offer analytics services to gain actionable insights from cross-channel interactions and tailor messaging to the omnichannel customer who is apt to spend more dollars.
Mobile
With m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers. Developing the right strategies must first begin with having the right context for how consumers are shopping and buying on their mobile devices today.
Our consultants and partners spend a lot of time understanding the shifts in customer behavior and we tailor appropriate solutions to meet individual client specific industry trends and company needs. Through our mobile app partner we bring proven mobile shopper app that can be customized for retailers and brands with integration to back-end systems.
It is important to analyze customer behavior data to understand how customers are researching and buying products. Insights reached through analyzing transaction data, foot traffic and in-store checkout wait times have led to shifts in marketing strategies and in-store tactics. In response, retailers have introduced in-store kiosks, free Wi-Fi, and armed their sales staff with mobile devices that allow them to better serve Web-savvy customers on the spot. Similarly, marketers shouldn’t ignore one channel at the expense of the other. In fact, Walgreens found that customers who shop both in-store and online spend 3.5 times as much as customers who favor only one channel.
We offer analytics services to gain actionable insights from cross-channel interactions and tailor messaging to the omnichannel customer who is apt to spend more dollars.
Mobile
With m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers. Developing the right strategies must first begin with having the right context for how consumers are shopping and buying on their mobile devices today.
Our consultants and partners spend a lot of time understanding the shifts in customer behavior and we tailor appropriate solutions to meet individual client specific industry trends and company needs. Through our mobile app partner we bring proven mobile shopper app that can be customized for retailers and brands with integration to back-end systems.
In-store mobile app features
- Opportunity to increase basket size with timely and targeted recommendations
- Real-time analytics on shopper behavior and offer targeted deals and rewards
- Measure
Buyer Intent
Conversion
Offer redemption - Location based notifications and go beyond offering coupons and price comparisons to build relationship with consumer (purchase history based offers, recommendations)
- E-mail integration,
- Mobile self checkout ( POS integration, Paypal integration)